Peter Handal, Chairman and CEO of Dale Carnegie International, delivered the keynote address at Catholic Charities' Agency Convening on April 26.
Archbishop Timothy Dolan presents Joseph Buttigieg, associate director of Catholic Charities New York, with an award for Meritorious Service. The award, presented as a surprise to Buttigieg on the night of the convening, honored his more than 35 years of service to Catholic Charities organizations throughout New York State.
April 27, 2010
On April 26, 2010, Catholic Charities New York hosted the 2010 Convening for its 90 human services agencies throughout the Archdiocese. Themed “Spreading the Good News,” the event focused on how Catholic Charities and its federation of agencies could use traditional and emerging media tools in order to boost public awareness of their organizations’ identities, goals and achievements.
Peter Handal, Chairman and CEO of Dale Carnegie International, delivered the keynote address. Comparing Catholic Charities’ federation of agencies to Dale Carnegie’s network of fanchisees, Handal discussed how marketing and communications in the nonprofit arena could take cues from for-profit practices – utilizing everything from search engine optimization techniques, to cross-media advertising, to twitter.
“What you do is very important to our New York neighbors. It makes a difference to the lives of so many people. Don’t be embarrassed to shout about it!” he said.
Handal noted that those in the nonprofit world are often hesitant to “boast” about their achievements for fear that this might be contrary to their nature as a service organization. He emphasized, however, that putting full force into marketing and communications efforts is what allows nonprofits to continue their mission.
“The more people who know about the work you do, the more you will be able to provide help and create hope for those in need,” he said.
Handal was proceeded by Gerald McKelvey, executive vice president of Rubenstein Associates, who spoke about how to cope with media crises.
Following a question-and-answer session with the speakers, Monsignor Kevin Sullivan, executive director of Catholic Charities New York, presented awards for Meritorious Service to staff members and trustees of Catholic Charities agencies.
Archbishop Timothy Dolan closed the program with his remarks, thanking the agency representatives for the work they do. “You keep the shepherding mission of Jesus Christ alive,” he said. “Nothing gives more credibility and more cogency to Jesus Christ and his Church than the work you do.”
Held at the Axa Equitable Center, the event drew a crowd of more than 400, including agency representatives, Catholic Charities employees and members of the Board of Trustees.
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